It has baked enough in bankruptcy and now its time to do something new and fresh, well it seems that the new General Motors is quite well aware of this fact and now going to sell its entire line of cars on eBay via pilot program.
“Right now the marketing efforts will be made only for California, but if the program proves successful, it will be carried throughout the US,” says Fritz Henderson, GM’s CEO.
GM is not getting a tie-up with eBay for the first time, as the automaker has also placed many other GM Certified used cars on eBay during the previous years. Chrysler and Toyota also had similar programs for their certified used cars.
However, according to GM no definitive agreement has been placed yet, and they both are still in talks.
“We haven’t finalized any program with General Motors right at that moment,” says Rob Chesney, eBay Motors’ vice president. However, we will support their new company as well as vision in the coming days,” he added.
According to state laws, automakers have been prevented to directly sell their cars to consumers, no matter whether they are new or used one and only licensed auto dealers are allowed to do so. However, according to this new plan, GM dealers in California would put their new vehicle inventories on the auction site and the users of eBay would bid on these new vehicle inventories and those who will be the winner in those bids will be able to complete their purchase through dealership.
GM’s Buick general manager Susan Docherty says that the company has to decided to sell its cars on eBay as nearly 80 percent to 90 percent shoppers search online for their vehicle purchase.
Source: money.cnn
Tags: automaker, eBay, eBay motors, general motors, via pilot program
Leave a Reply
You must be logged in to post a comment.